I don’t think many people do, I think they miss that. I had over 10,000 podcasts downloaded off my blog. The great thing is, it’s a Trojan horse. It sits on iTunes, it goes on every iPhone or iPod shuffle. You have access to your customer when they’re in a pretty receptive environment, like driving along or walking along the road with headphones on. You have 100% access with no distractions.
SEO news Not as big a secret, but still being completely disregarded by most local businesses other than in a few competitive industries. You need reviews. Lots of them. And they need to be on various local search engines. Most critical is Google Places, but reviews are critical on SuperPages, Yahoo, YellowPages, and others.
Don’t forget to update content often. Search engine spiders return to your site whenever you post new content. This improves your visibility. Taking the time to create a content plan for your site will help you keep track of what kind of content you need and when you need it.
You create your website only once. You maintain it once in a while. The process of off-page SEO, however, is a continuous one. To sustain a healthy level of traffic, you want to commit to spending time daily seeking quality links back to your website. Off-page SEO needs to be a continuous part of your marketing efforts, or all the SEO tips enhance ranks in the world aren’t going to help you to sustain the level of traffic that will take your business to the next level.
The URLs on your website is just another way of telling the search engines what your webpages are about. URL structure is very important. A lot of webmasters and bloggers alike do not take the time to optimize their website.
I’m not a search engine optimization (SEO) specialist, nor do I play one on TV. However, even a new business owner who creates and updates her own websites can implement some very basic SEO strategies to make her website appear higher in the organic rankings on certain keyword searches.
Every post you make that has a link to your site in it will multiply those links through the social sites. Even a blog can get complicated now, and is best left to be set up by an SEO person, at least in the beginning.